Sign up for Thursday's Free Webinar with our Managing Partner
AUTO Insights: Surveys vs Simulators vs Focus Groups vs Live research
Brian will critique four insight-gathering methods in automotive: Surveys, Simulators, Focus Groups and Live Research. He will go over the best attributes of each process, score each for validity and share his experiences using each method for Automotive clients over the past decade.
Rebel is an award winning human-centered research and design firm in Boulder, Colorado. Rebel's work is seen by 90% of Americans every day in consumer technology products, automotive and digital.
WHEN:
Thursday, April 16.
3:30pm Eastern -- 2:30pm Central -- 1:30pm Mountain -- 12:30pm Pacific
Brian will critique four insight-gathering methods in automotive: Surveys, Simulators, Focus Groups and Live Research. He will go over the best attributes of each process, score each for validity and share his experiences using each method for Automotive clients over the past decade.
Rebel is an award winning human-centered research and design firm in Boulder, Colorado. Rebel's work is seen by 90% of Americans every day in consumer technology products, automotive and digital.
WHEN:
Thursday, April 16.
3:30pm Eastern -- 2:30pm Central -- 1:30pm Mountain -- 12:30pm Pacific