Digital Strategy and Design
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Rebel has been digitizing our world since the 1990's. Our work is seen by 100's of millions of people daily in news, enterprise software, automotive and eCommerce. Our success is rooted in a methodology we call True-UX. True-UX entails the study of human beings before we begin design. We physically get eyes in the field and study the customer up close (even during Covid), noting behaviors and emotions that inform our work. We don't simply throw a digital design into Axure and hope for the best - we know what to design before we begin. |
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‘Customer insights and product definition is what sets them apart. I’ll never use templates again in digital design.’
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Key Services
Digital Design - every engagement comes with a research phase, which is what sets Rebel apart. In-the-wild research. Gathering insights we then leverage with intentional design. Our work in content delivery, eCommerce and enterprise software leads the industry for good reason. We purposefully get to know our users before we start designing product.
Large-scale Re-Designs - Rebel has undertaken some of the largest re-designs in the industries of CRM, eCommerce, logistics and enterprise suites. We can do the same for you.
Digital Innovation - There is still a great deal to be discovered in digital product. Our innovation platform has yielded what is now the status quo across the web and enterprise. If you are in a competitive field give us a call and we will get you back to the pole position - and keep you there.
Digital Audits - We conduct several audits a quarter for any kind of digital product. From apps to appliance-interfaces, database management to eCommerce, our UX Pros offer an inexpensive way to take the pulse of your market and give you a roadmap for the future.
Large-scale Re-Designs - Rebel has undertaken some of the largest re-designs in the industries of CRM, eCommerce, logistics and enterprise suites. We can do the same for you.
Digital Innovation - There is still a great deal to be discovered in digital product. Our innovation platform has yielded what is now the status quo across the web and enterprise. If you are in a competitive field give us a call and we will get you back to the pole position - and keep you there.
Digital Audits - We conduct several audits a quarter for any kind of digital product. From apps to appliance-interfaces, database management to eCommerce, our UX Pros offer an inexpensive way to take the pulse of your market and give you a roadmap for the future.
‘We had a $48M revenue boost thanks to Rebel’
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Digital Case Study: Cutting-edge Trade Desk Software
Client: Trade Desk, Federally Chartered U.S. Bank
Engagement: Create in-house software for bankers who trade in fiat and crypto currencies.
Result: Immediate adoption of platform, no training needed. Fastest trading protocol in the world.
Process:
This international bank hired us to create in-house software. This software was meant to replace ‘trade desk’ software that is in use by most investment banks. Our client wanted a faster, more secure, and more diverse platform that included crypto trading as well as fiat currency trading.
Our first step was to study the market. Four researchers spent two weeks sourcing every sort of trading software under the sun, creating a feature-set list that would guide our work with this particular bank.
We then studied our users. There were less than 20 traders at this particular office in NYC, and we sat behind them for two days; we observed their work processes with their legacy software, how they were concerned over crypto trades (the SEC was often on-site), and how they ensured they met all regulatory and in-house protocols in. It turned out they needed only a fraction of the features offered by their current software solution.
We spent day three talking to these users, validating their processes and finalizing our requirement-document for our initial designs. We ended up with less than one-third of the features of their bloated legacy solution, so we were excited to get to work on how to present these features in a fast-paced environment that demanded no mistakes. Advanced UX protocols were put in place to illustrate tasks (in forms/fields) and graphically help the traders see how trades progressed.
The software was built by this bank’s in-house team. Rebel spent several days with these engineers showing them our research-data and backing up our claims that simplicity was the key to speed. The software was ready for rollout in less than a month. The result is the fastest software trading platform on the market that handles both fiat and crypto currencies (trade-to, trade-from, purchases, etc.). Our client plans to white-label the technology for use by partner banks to put the entire industry on a better, faster platform.
Engagement: Create in-house software for bankers who trade in fiat and crypto currencies.
Result: Immediate adoption of platform, no training needed. Fastest trading protocol in the world.
Process:
This international bank hired us to create in-house software. This software was meant to replace ‘trade desk’ software that is in use by most investment banks. Our client wanted a faster, more secure, and more diverse platform that included crypto trading as well as fiat currency trading.
Our first step was to study the market. Four researchers spent two weeks sourcing every sort of trading software under the sun, creating a feature-set list that would guide our work with this particular bank.
We then studied our users. There were less than 20 traders at this particular office in NYC, and we sat behind them for two days; we observed their work processes with their legacy software, how they were concerned over crypto trades (the SEC was often on-site), and how they ensured they met all regulatory and in-house protocols in. It turned out they needed only a fraction of the features offered by their current software solution.
We spent day three talking to these users, validating their processes and finalizing our requirement-document for our initial designs. We ended up with less than one-third of the features of their bloated legacy solution, so we were excited to get to work on how to present these features in a fast-paced environment that demanded no mistakes. Advanced UX protocols were put in place to illustrate tasks (in forms/fields) and graphically help the traders see how trades progressed.
The software was built by this bank’s in-house team. Rebel spent several days with these engineers showing them our research-data and backing up our claims that simplicity was the key to speed. The software was ready for rollout in less than a month. The result is the fastest software trading platform on the market that handles both fiat and crypto currencies (trade-to, trade-from, purchases, etc.). Our client plans to white-label the technology for use by partner banks to put the entire industry on a better, faster platform.