Innovation and Research
All markets are comprised of people, and understanding these people inside and out will drive feature-sets, the look and feel of a product, release dates and, especially, the roadmap to innovation.
Rebel was the pioneer in human-centered innovation research - we helped to invent the protocols - so we understand the work needed to discover innovations in both digital and consumer tech - this is why we have so many innovations across the globe. |
|
Key Services
New product discovery - Rebel's 'Innovation Engine' is a deep dive into a particular market to discover something new. We don't take shortcuts here, and we don't call the mundane an 'innovation.' We've been first to discover products in over 40 markets, starting with the first one-page checkout in 1999 to designing the first graphical trading interface to bankers in 2021. Your customer wants you to be on the cutting edge, let us get you there.
Market research - from the individual to the aggregate, Rebel uses a human-centered research methodology to give you a clear picture of your market and the weak-points left open by your competitors. Rebel’s strategic work has had an impact industry-wide in enterprise software, eCommerce, consumer electronics (audio, tv, toys), SmartCity, mobile and health. Feature-set design - studying behavior to pinpoint need is the key to product success. Forget the competition, knowledge of the customer always succeeds. Rebel’s work in feature-set design is seen across all eCommerce, mobile apps, operating systems, appliances, CRM and banking. Market validation and discovery - there are so many markets left untouched or under-utilized. Rebel has led the way in discovering new markets in dozens of fields, from insurance to banking, headphones to SmartCity; manufacturing, gaming, automotive and web marketing. Find where your product fits in the ever-growing competitive landscape. |