Rebel Auto 2021

Behavior-based Research

The direct study of human behavior is 400% more effective than surveys, simulations, focus groups, customer clinics, closed-track studies or long-form interviews. We all know this intuitively, but putting together great research in automotive is time consuming, fraught with liability, and is often laced with biases that are difficult to overcome.

Until today.

Rebel is pleased to announce that our 2021 Auto program is now available to all auto manufacturers amidst the Covid-19 crisis. Contact us today to secure your spot and gain the insights that will set your brand apart for years to come.

Truly authentic insights in Automotive

No Youtubers here. No simulator-jockeys; no automotive employees or clinics filled with testing-pros. Our subjects represent real people who are in the market for your vehicle, driving daily on real roads.

In other words, your customers; your real customers.

For Automotive Marketing Pros:

This study WILL provide the insights you'll use in your next marketing campaign.

From the minutia of what people LOVE to the features people can't live without - we will discover them all.

Short window between campaigns; reach out and we'll meet your next deadline. Email Us!

"ROI? Saving us from 60k recalls - now that's ROI!"
--HMI Lead, US Manufacturer

For Automotive HMI/Engineering Pros:

This is the dream study. You've likely tried to do something like this in-house, but you can never seem to get the green light... we get it, this sort of testing is time consuming and filled with liability - so we've solved all of that for you.

A recent study of current models for a top-five auto manufacturer resulted in sweeping engineering changes and over a dozen HMI considerations in our client's upcoming refresh.

We can do the same for you. Drop us a line.

"More driver insights in six weeks than we’ve gathered in three years."

--Group Vice President, Americas, Asian Manufacturer

We put in the time and energy to do this right.

This program lasts two to four months with in-car interactions recorded 24/7 for four, six, or eight weeks. There will be ten to fourteen Rebel employees working on your project at any given time.

These pros will include ethnographers, engineers, research leads, video experts, psychologists, world-class designers, UI/UX'ers, former automotive-gurus and thought leaders in the art of human-centered research.

Data, Data, Data

The data we collect will be daunting in volume, so we curate our notes and videos to give you ammunition in the boardroom. Highlight reels, mashups, one-on-one interviews with our test subjects; and new for 2020, we are allowing all test subjects to speak to you directly, a candid video log that offers yet another point of view to our research.

'The repeated behaviors, the bizarre use-cases; thanks for doing this work,you just saved our butts!'
—VP of Product, Asian Manufacturer

Fresh eyes in Automotive

Long-term research is only valuable if you can 'see' human-machine interactions without bias.

We take extra-ordinary steps to keep fresh eyes on your vehicle; including swapping-out ethnographers regularly, encouraging our subjects to speak with various 'non-car' people throughout our test, and bringing in psychologists to speak with our subjects, on film.This is the only test in Automotive that goes to these lengths to keep the data real.

Gain the knowledge you need to make change

We hear this every year from auto executives, 'I need insights that my competitor (or a department head) doesn't have.'

When your engagement with Rebel is complete, you will know your customer better than anyone else on the planet. Better than your competition, better than your boss; and with the hard data to back up your discoveries.

P.S. Want to test a competitor's vehicle? No problem, all research is kept at a top-secret level of non-disclosure, in perpetuity.

Contact the Auto Team

Live Testing is the future of Automotive.
--Senior Director, US Manufacturer

No Paperwork. No Liability.

It can be difficult to requisition a vehicle for testing; the paperwork, my goodness! So Rebel now buys all our test vehicles outright, new and factory fresh - you simply tell us which model to purchase.

By owning the vehicles, Rebel provides all our Automotive clients indemnity from any possible mishaps - and minimizes all that paperwork.

The Best Return in Automotive

Your entire investment in Rebel Auto will be less than an 8-second media-buy during the Super Bowl. Which is to say that it isn't cheap, but the return is well worth the investment.

The average ROI for Rebel's auto program has been between 7-10X, with a few of our clients getting over 100X returns (one client was saved from a model-recall, another used our insights to launch a ridiculously successful marketing campaign).