Behavior-based Research
The study of behavior is 400% more effective than surveys, simulations, focus groups, customer clinics or long-form interviews. We all know this intuitively, but putting together great research in automotive is time consuming, fraught with liability, and is often laced with biases that are difficult to overcome.
Until today. Rebel is pleased to announce that our 2021 Auto program is now available to all auto manufacturers amidst the Covid-19 crisis. Contact us today to secure your spot and gain the insights that will set your brand apart for years to come. |
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"ROI? Saving us from 60k recalls - now that's ROI!"
--HMI Lead, US Manufacturer
--HMI Lead, US Manufacturer
For Automotive HMI/Engineering Pros:
This is the dream study. You've likely tried to do something like this in-house, but you can never seem to get the green light... we get it, this sort of testing is time consuming and filled with liability - so we've solved all of that for you.
A recent study of current models for a top-five auto manufacturer resulted in sweeping engineering changes and over a dozen HMI considerations in our client's upcoming refresh. We can do the same for you. Drop us a line. |
"More driver insights in six weeks than we’ve gathered in three years."
--Group Vice President, Americas, Asian Manufacturer
--Group Vice President, Americas, Asian Manufacturer
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The data we collect will be daunting in volume, so we curate our notes and videos to give you ammunition in the boardroom. Highlight reels, mashups, one-on-one interviews with our test subjects; and new for 2020, we are allowing all test subjects to speak to you directly, a candid video log that offers yet another point of view to our research.
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'The repeated behaviors, the bizarre use-cases; thanks for doing this work,you just saved our butts!'
—VP of Product, Asian Manufacturer
—VP of Product, Asian Manufacturer
Long-term research is only valuable if you can 'see' human-machine interactions without bias.
We take extra-ordinary steps to keep fresh eyes on your vehicle; including swapping-out ethnographers regularly, encouraging our subjects to speak with various 'non-car' people throughout our test, and bringing in psychologists to speak with our subjects, on film.This is the only test in Automotive that goes to these lengths to keep the data real. |
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Live Testing is the future of Automotive.
--Senior Director, US Manufacturer |
No Paperwork. No Liability.
It can be difficult to requisition a vehicle for testing; the paperwork, my goodness! So Rebel now buys all our test vehicles outright, new and factory fresh - you simply tell us which model to purchase.
By owning the vehicles, Rebel provides all our Automotive clients indemnity from any possible mishaps - and minimizes all that paperwork. |
The Best Return in Automotive
Your entire investment in Rebel Auto will be less than an 8-second media-buy during the Super Bowl. Which is to say that it isn't cheap, but the return is well worth the investment.
The average ROI for Rebel's auto program has been between 7-10X, with a few of our clients getting over 100X returns (one client was saved from a model-recall, another used our insights to launch a ridiculously successful marketing campaign). |
"These insights are indispensable... our simulations can’t compare."
--Chief Innovation Officer, US Manufacturer
--Chief Innovation Officer, US Manufacturer
Meet the Rebel Team
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Q & A with John and Brian from Rebel
Or Call Anytime:
415.937.1242
415.937.1242
Need more info? Check out our FAQ's:
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